Background
As part of a long-standing partnership, a luxury branded gift box was created to house the F1 UBS x Mercedes-Benz caps. The boxes were distributed to senior management and 250 Wealth Management branches across the U.S., allowing Financial Advisors to present them as client gifts.
Role
• Researched and coordinated a New York–based production vendor
Goals
• Reinforce UBS’s partnership with Mercedes-Benz and F1
• Deliver a premium, branded experience for clients
• Provide Financial Advisors with a thoughtful, high-quality gift
• Provided guidance on brand design and box specifications
• Coordinated with the Sponsoring team on distribution
• Coordinated with the Sponsoring team on distribution
Goals
• Reinforce UBS’s partnership with Mercedes-Benz and F1
• Deliver a premium, branded experience for clients
• Provide Financial Advisors with a thoughtful, high-quality gift
Vendor Research and Recommendations
As a first step, the team and I researched New York–based packaging vendors and identified our top three options. Once we agreed on the most suitable vendor, we collaborated with them to obtain detailed, customized quotes and a range of packaging options, which were then shared with broader internal stakeholders for review.
Renderings
Box capacity: 18 caps
Individual cap dimensions: 8" W × 8" H × 13" D
Configuration: two-column layout
Individual cap dimensions: 8" W × 8" H × 13" D
Configuration: two-column layout
Box type: Hard wrapped
Closure: Magnetic
Logo: Foil stamp on exterior / interior lid
Closure: Magnetic
Logo: Foil stamp on exterior / interior lid
Final Product
Upon receiving the shipment, we conducted a detailed quality check to ensure each box arrived in excellent condition before displaying 18 caps per unit. The final execution aligned with our design vision, delivering a refined, luxury feel. The solid black box paired with silver foil stamping created a clean, minimal design that elevated the UBS X Mercedes-AMG F1 collaboration and reinforced the premium nature of the brand partnership.
