Background
Co-led the creative direction and executed the design for the quarterly results campaign, developing the concept and producing all internal and external communication assets in close collaboration with a fellow designer.
Role
• Creative concept and execution
• Stakeholder Management
Goals
• Translate complex financial results into clear, compelling visual communication
• Deliver a cohesive campaign across internal and external touchpoints
• Strengthen brand presence during a high-visibility reporting moment
• Deliver a cohesive campaign across internal and external touchpoints
• Strengthen brand presence during a high-visibility reporting moment
Keyvisual Concept
Historically, the quarterly key visual was developed around the messaging of a selected hero image (see Option 2). This year, we proposed a strategic shift: anchoring the creative concept in the firm’s Key symbol to strengthen brand recognition and consistency (Option 1). My creative partner and I developed a one-page concept proposal to present this direction to stakeholders for review and alignment.
Design System and Application
The Key symbol was applied consistently across compositions to build recognition over time. External assets retained the full wordmark for clarity, while internal communications relied more confidently on the standalone symbol.
Key figures were highlighted within bubble elements to improve scanability and create a modern, engaging visual rhythm.
eScreen Animation