Background
Company (xyz) sponsors young artists around the globe in support of building their presence in the art world. To further this initiative, the creation of a microsite was required to promote the event to employees worldwide. Concurrently, a kick-off social post was needed as part of the internal awareness campaign.
Role
• Concept
• Visual design
• User experience
• Visual design
• User experience
Goals
Encourage employees to sign up and attend upcoming Young Art events.
Build a cohesive campaign using web and social channels.
Build a cohesive campaign using web and social channels.
Low fidelity wireframing
Design thinking
I decided to split the landing page requirements into separate "chapters" or tabs so as to tell a story: Past, Current, and Future. The design visually speaks to the innovation and youthfulness of the event and artists. “Global meets Local” is a theme I thought was important to emphasize. Company (xyz) is a global organization for both clients and employees; the company needs to connect with its external and internal stakeholders on both a global and local scale. At the same time, the creation of this site provides a single, common meeting point for employees to join one another from all corners of the globe.
#YoungArtEvent
I also created an animated social post. Taking into consideration how the elements interact with each other, the pace at which they move, and lastly how music sets the tone.