Background
XYZ (fictional brand) supports young artists worldwide. To bring this initiative to employees globally, a microsite was designed to showcase the program, supported by a social post to launch the internal awareness campaign. The solution prioritized clear, engaging presentation of content and easy access for employees.
Role
• Concept
• UX/UI design
• UX/UI design
Goals
• Facilitate easy discovery and participation in Young Art events
• Ensure a consistent, engaging experience across digital touchpoints
Low Fidelity Wireframes
Design Thinking
The landing page was structured into distinct “chapters” or tabs (Past, Current, and Future) to guide users through a cohesive narrative. The design reflects the innovation and energy of the event and its young artists, while highlighting the theme “Global meets Local.” As a global organization, XYZ connects with both external and internal stakeholders, and this microsite provides a single, unified space for employees worldwide to engage and participate.
#YoungArtEvent
I also created an animated social post, carefully considering how the elements interact, the pacing of motion, and how the music reinforces the overall tone.