Background
I lead redesign of the UBS Nature Finance Conference website with the goal
of creating a cleaner, more intuitive user experience. The previous site, built on a standard event template, was text-heavy, mobile-unfriendly, and lacked structure in how agendas, speakers, and publications were presented. My work focused
on improving navigation, visual consistency, and content organization to better reflect the quality and exclusivity of the event.
of creating a cleaner, more intuitive user experience. The previous site, built on a standard event template, was text-heavy, mobile-unfriendly, and lacked structure in how agendas, speakers, and publications were presented. My work focused
on improving navigation, visual consistency, and content organization to better reflect the quality and exclusivity of the event.
Role
• User experience
• Concept development
• Stakeholder management
• Concept development
• Stakeholder management
Goals
Enhance UX and streamline navigation.
Bring to life the refreshed UBS brand personality.
Ensure visual consistency and professionalism across all content.
Ensure visual consistency and professionalism across all content.
Personas
User journey
The journey is built upon Niko's profile, a 22 year old student who studies (hospitality management) abroad in the US. Originally from Brussels where his mom, dad and sister reside, he now lives with two roommates in New York City. He is currently completing a summer internship at a large international real estate firm to gain industry experience and expand his interpersonal skills in a new culture and language.
User flow
Low fidelity wireframing
Prototype
High fidelity design
Coming soon.