Background
I led the redesign of the UBS Nature Finance Conference microsite to deliver a cleaner, more intuitive user experience. The redesign focused on improving navigation, visual hierarchy, and content organization, creating a site that reflects the clarity, professionalism, and credibility of the conference.
Nature Finance Conference Microsite
Nature Finance Primer (PDF)
Companion publication designed as part of the overall conference experience.
Nature Finance Primer (PDF)
Companion publication designed as part of the overall conference experience.
Role
• UX/UI design
• Stakeholder management
• Stakeholder management
Goals
• Simplify navigation and highlight key content
• Apply the refreshed UBS brand consistently
• Ensure clarity, professionalism, and usability
• Ensure clarity, professionalism, and usability
Prototype
Challenge
Design an experience for confirmed attendees whose primary need was accessing information rather than registering, while organizing a large volume of content into a clear and structured interface.
Design an experience for confirmed attendees whose primary need was accessing information rather than registering, while organizing a large volume of content into a clear and structured interface.
Approach
Shifted from a conversion-focused template to a content-first architecture. Introduced a tab-based teaser component to consolidate agenda details, speaker bios, publications, and archives, reducing cognitive load and improving discoverability.
Shifted from a conversion-focused template to a content-first architecture. Introduced a tab-based teaser component to consolidate agenda details, speaker bios, publications, and archives, reducing cognitive load and improving discoverability.
Outcome
Delivered a searchable microsite that prioritizes clarity, usability, and efficient access to conference materials.
Delivered a searchable microsite that prioritizes clarity, usability, and efficient access to conference materials.
Design Overview
